POV: You’re the provinces first licensed cannabis producer, you’re a growing corporation, and you’re about to take the rest of the country by storm. Quite literally.
Keep following along below, to learn more.
When you think brand and identity first, every piece of collateral is an extension of that very essence. Especially when we are talking about adding a new element to the visual identity.
The ask was to develop illustrations that were going to be able to usher in an entirely new era for Skosha: cross-country expansion of product sales.
Spoiler alert, and humble brag moment, these illustrations have shown the highest numbers in engagement of any marketing material from Skosha to date. The numbers don't lie, bud!
Skoshas identity being previously built and currently rooted, requires any extensions to flow. Colours and typography established, even some graphic elements. What's left?
Textures gave us the exact new platform that we needed, to grow from.  Textures allow existing elements to be front and centre, in an entirely new light.
Don't forget about a signature line style that says, hand-made and natural, everything that Skosha is about.
Fast forward a year and what started as an illustration style for a campaign or two, has now touched campaigns across the country, in both private and public retail settings, again, received with excitement by customers and retailers alike.
I have been putting my layout skills to good use, building out multiple print and digital display screens, website collateral, and physical print material. Combining, traditional graphic design, with brand focussed illustration.
Follow the link below to learn more from Skosha, Nova Scotia's first licensed cannabis producer.

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